The It Group
Small apps that do it
The It Group is an independent app studio. We make small, focused iPhone apps — each one does a single job well, and each one is named for the job: Gift It, PixIt, BinIt. This page is who we are, what has shipped, and what is on the way.
What we believe about apps
Most apps grow until they are hard to describe. Ours are the opposite bet: an app should do a single job, do it properly, and stay out of the way. You should be able to say what each of our apps does in one sentence — and you can, because the sentence is on the box.
The same bet shows up in how the apps treat you. They work before they ask anything of you: Gift It runs without an account, and nothing you save leaves your phone until you sign in and choose to share. Privacy isn't a settings page; it is the default state.
The name is the promise
Every app is named for the job it does, split around the same word: Gift It, PixIt, BinIt. That isn't just branding — it is a constraint we hold ourselves to. If an app's job can't be said in its name, the app is trying to do too much, and something gets cut until it can. The studio is named the same way, because the studio is the group of Its.
Available now
- Gift It — Keep every birthday, occasion and gift idea in one place, and get reminded while there's still time — from The It Group.
- Pixit — Book a verified photographer or videographer near you, on demand — from The It Group.
The two live apps show the range. Gift It is entirely personal — a planner that runs on your own phone with no account needed. PixIt is a marketplace connecting people with photographers and videographers across the UK, big enough to have its own site and its own company behind it. Different shapes, same rule: one job, done well.
On the way
The family is larger than what has shipped. These are real apps in real stages — some with Apple in review, some still being built — and each joins this site's index the day it goes live:
- Binit — In review
- Gearit — In review
- Deposit — Coming soon
- Stackit — Coming soon
- Findit — Coming soon
Contact
Email theitgroupapps@gmail.com — it reaches the people who build the apps. We are also on Instagram and TikTok.
Questions people ask
What is The It Group?
An independent app studio making small, focused iPhone apps. Each app does a single job well, and each is named after the job it does. The studio's site is theitgroup.app.
Which apps are available now?
Gift It and Pixit are on the App Store today. The rest of the family is either with Apple in review or still being built — the homepage shows each one's current status.
How do I get in touch?
Email theitgroupapps@gmail.com. It reaches the people who actually build the apps — there is no support department in between.
Are the apps free?
Pricing varies per app and is shown on each one's App Store page. Where an app has a paid part, it is a clear one-time purchase rather than a subscription wherever we can make that work.